Apple Has One Great Believer Kiss Legend Gene Simmons

Apple Has One Great Believer Kiss Legend Gene Simmons I am a great believer in Apple, especially since they are getting into programming -- if they are smart, they will try to own the programming," Kiss front-man, investor and business mogul Gene Simmons told TheStreet. Simmons added, "Apple is smartly diversifying -- if you are just technology, you are missing the point as content is king." But so are tech gadgets. Apple unveiled a slew of new products at its annual September event on Tuesday, and unsurprisingly the 10th anniversary iPhone X dominated the headlines. The new iPhones should naturally be perfect to watch content. The $999 iPhone X (pronounced 'Ten') represents a major step up for Apple -- not only in price, but in features, too, in that it packs an edge-to-edge organic LED screen, facial recognition technology, wireless charging and various AR capabilities. The iPhone X will ship Nov. 3, which is later than some analysts were expecting, and might mean that the lift to Apple's sales won't come until after the December quarter.